Day

January 2, 2025

Dov Hertz

2024 Holiday Shopping Season Reveals New E-Commerce TrendsBy Dov Hertz

In the fall of 2024, the National Retail Federation predicted a strong surge in e-commerce activity during the holiday season, projecting an 8% to 9% year-over-year increase in volume–a remarkable dollar increase from $295.1 billion in 2023 to an estimated $297.9 billion in 2024. These numbers underscored the sustained importance of online shopping to consumers,…